You'll learn how to research your target audience and understand their pain points, needs, and desires. We'll show you how to use surveys, polls, or social media to gather feedback from your community on what type of content they want. Plus, you'll discover how to test different freebies and analyze their performance to see what resonates best with your audience.

You'll learn how to plan your sequence strategically by mapping out your goals, timeline, and content. You'll discover how to use a mix of educational and promotional emails to build trust, establish value, and create urgency. Plus, you'll learn how to use segmentation and personalization to deliver targeted messages that address the specific needs and interests of your subscribers.

Crafting effective emails is an art form, and in this module, we'll show you how to master it. You'll learn how to write compelling subject lines that grab attention and set expectations. We'll show you how to use a conversational tone and personalize your message to make it more relatable and engaging. Plus, you'll discover how to use storytelling, social proof, and emotional triggers to create a connection with your readers and inspire them to take action.

Segmenting your email list is crucial if you want to deliver targeted messages that resonate with your subscribers. You'll learn how to analyze your email list to identify common characteristics or behaviors among your subscribers. We'll show you how to use an email marketing platform that offers robust segmentation and automation features to create targeted campaigns based on these insights. Plus, you'll discover how to develop a messaging strategy that speaks directly to each segment's unique needs, interests, and pain points.